Introduction

Eshaan Innovations, a digital marketing company, partnered with a multiple-location restoration and reconstruction firm to enhance its digital marketing performance across various U.S. locations. The firm, operational since 1948, specializes in services such as water damage restoration, fire and smoke damage repair, and mold remediation. With an increasing need for effective online strategies to drive traffic growth, generate leads, and enhance social engagement, the firm engaged Eshaan Innovations to implement a comprehensive multi-channel strategy. This case study outlines the strategies executed and the impressive results achieved in boosting the firm's SEO, PPC, and online reputation management (ORM).

Background

The restoration and reconstruction firm faced challenges in maintaining a strong digital presence amidst growing competition in the industry. Despite its long-standing reputation and quality services, the firm struggled with low online visibility and insufficient lead generation. Recognizing the need for a cohesive digital marketing strategy that could effectively reach potential clients across multiple locations, the firm partnered with Eshaan Innovations.The primary objectives were to improve search engine rankings, increase website traffic, enhance PPC performance, and build a robust online reputation through effective ORM practices.

Key Performance Metrics

SEO Success

• Traffic Growth: The firm experienced a significant increase in monthly website traffic.
• New Website Users: There was a marked rise in new users visiting the site.
• Pageviews Surge: The total number of pageviews increased significantly.
• Keyword Rankings: The firm achieved higher rankings for critical keywords relevant to its services.

PPC Improvements

• Conversion Rate Increase: The conversion rate from PPC campaigns saw substantial growth.
• Leads Growth: The number of leads generated through PPC efforts increased significantly.
• Cost-per-Conversion Drop: The cost associated with acquiring each conversion decreased.

Social Media Engagement

• Increased Impressions and Clicks: Social media advertising campaigns boosted impressions and clicks across platforms like Facebook and LinkedIn.
• Lead Generation: Enhanced social media efforts resulted in more leads for the firm.

ORM Enhancements

• Review Generation: Strategies implemented improved customer review acquisition.
• Online Trust Improvement: Enhanced monitoring of reviews led to increased trust among potential clients.

Strategies Executed

1. Website Consolidation

Eshaan Innovations streamlined the client’s two websites into one cohesive platform. This involved:

• Technical Fixes: Addressing technical issues that hindered website performance and user experience.
• Local SEO Optimization: Implementing local SEO strategies to enhance visibility in specific geographic areas served by the firm.
• Multilingual and Location-Based Content Creation: Developing content tailored to different locations and languages to cater to diverse client needs.

2. Local SEO Implementation

To improve organic search visibility:

• Keyword Research: Identifying high-value local keywords related to restoration services.
• Google My Business Optimization: Ensuring each location was accurately represented on Google My Business to improve local search results.
• Content Optimization: Creating localized content that resonated with potential clients in each service area.

3. Targeted PPC Campaigns

Eshaan Innovations launched targeted PPC campaigns across Google Ads:

• Branded Keywords Focus: Targeting branded keywords to capture existing brand interest and awareness.
• Location-Specific Campaigns: Creating campaigns tailored to specific geographic areas to attract local clientele.
• Broader Keyword Strategies: Expanding keyword targeting in low-volume areas to increase reach.

4. Social Media Campaigns

To enhance social engagement:

• Targeted Advertising on Facebook and LinkedIn: Running ads aimed at business leaders, insurance agencies, and homeowners seeking restoration services.
• Content Creation for Engagement: Developing engaging content that highlighted success stories, tips for homeowners, and educational resources about restoration processes.

5. Online Reputation Management (ORM)

To build trust and credibility:

• Review Acquisition Tools: Implementing tools that encouraged satisfied customers to leave positive reviews online.
• Monitoring Systems: Continuously monitoring reviews across platforms to respond promptly to feedback.
• Survey Management: Conducting surveys post-service to gather insights from clients about their experiences.

Results Achieved

The collaboration between Eshaan Innovations and the restoration firm yielded impressive results across multiple performance metrics:

SEO Success

• Monthly Traffic Increased by Over 120%: A substantial increase in monthly traffic was recorded due to enhanced SEO efforts.
• New Website Users Grew by Over 150%: The number of new users visiting the site surged as a result of improved visibility.
• Pageviews Surged by Over 200%: Increased engagement was evident as pageviews rose significantly.
• Top Keyword Rankings Improved by Over 250%: The firm achieved higher rankings for critical keywords relevant to its services.

PPC Improvements

• Conversion Rate Increased by Over 180%: The conversion rate from PPC campaigns saw substantial growth as targeted strategies took effect.
• Leads Grew by Over 200%: The number of leads generated through PPC efforts increased significantly.
• Cost-per-Conversion Dropped by Over 50%: The cost associated with acquiring each conversion decreased dramatically, maximizing ROI.

Social Media Engagement Success

• Boosted Impressions and Clicks on Facebook and LinkedIn Campaigns: Social media advertising campaigns led to increased impressions and clicks across platforms.
• Enhanced Lead Generation from Social Media Efforts: Targeted ads resulted in more leads from social media channels.

ORM Enhancements

• Improved Online Trust with Numerous Positive Reviews Across Locations: Review generation efforts resulted in enhanced online trust for the firm, reflected in numerous positive ratings across various locations.

Conclusion

The partnership between Eshaan Innovations and the multiple-location restoration and reconstruction firm exemplifies how strategic digital marketing can drive significant growth in visibility, leads, and conversions. By implementing a comprehensive multi-channel strategy that included website consolidation, local SEO enhancements, targeted PPC ads, social media campaigns, and effective ORM practices, Eshaan Innovations successfully transformed the firm's online presence.As Eshaan Innovations continues its collaboration with the restoration firm, ongoing optimization of campaigns will target new locations while maximizing ROI and improving local visibility. This case study serves as a testament to the power of integrated digital marketing strategies in achieving remarkable results for businesses across various sectors.